More and more, we are seeing examples of public opinion mounting against the scourge of SUVs in cities clogging our streets and adding to dangerous levels of air pollution.
Ending advertising of the most polluting vehicles would bring us closer to achieving the immediate emissions reductions necessary to keep a liveable planet and align with other policy objectives on air pollution levels and low-carbon transport.
In February 2022, Badvertising wrote to Nadine Dorries MP, UK Secretary of State for Digital, Culture, Media and Sport (DCMS) on behalf of 10,000 people who signed our petition calling for an end to advertising of the most polluting vehicles.
Their policy recommendations consisted of an advertising ban on the dirtiest third of vehicles sold in the UK and on all cars too big to fit in a standard UK parking space. In more technical terms, this means a ban on adverts for cars with emissions exceeding 160gCO2/km or with an overall length greater than 4.8m.