Study shows three quarters of ‘off road’ SUVs sold in the UK are to people living in our towns and cities.

Our research shows that a full three quarters of all SUVs sold in the UK to private citizens in 2019-2020 were actually registered to urban addresses.

What strings have advertised pulled in people to bring about such a perverse shift in the face of the double air pollution and climate crises?

Decades of work and countless billions have gone into carefully and deliberately cultivating consumer demand for vehicles that are bigger and more powerful than their typical buyers could ever need in practice. Advertisers spent an estimated $9 billion alone between 1990 and 2001 – and that was before the market took off.